Google Search Ads Management

Get Found by Buyers
Ready to Spend

We build and manage Google Search Ad campaigns that put your business at the top of search results the moment someone is actively looking for what you offer. More clicks, more calls, more closed deals.

4.2x Avg. ROAS
Sponsored results
#1 Position
Ad
bvconsulting.com/roofing
Top-Rated Roofing Contractor | Free Estimate Today
Licensed and insured roofing experts serving your area. Get a free inspection and estimate within 24 hours. Financing available. 500+ 5-star reviews. Call now or book online.
Ad
bvconsulting.com/services
Emergency Roof Repair Available 24/7
Storm damage? Leaking roof? Our certified team responds fast. Same-day service available in most areas. Get your free quote in under 2 minutes.
Ad
competitor-roofing.com
Local Roofers
Generic ad with no clear offer. No sitelinks. No urgency. Losing clicks to your campaign.
$18 Avg. cost per lead
4.2x
Average return on
ad spend for clients
63%
Lower cost per lead vs.
industry averages
14 days
Average time from setup
to first lead generated
Top 3
Average ad position
achieved for client campaigns
Why Google Search Ads

The Highest-Intent
Leads on the Internet

Google Search Ads put your business in front of people who are actively typing in what you sell. No interrupting. No cold outreach. Pure demand capture.

🎯

Intent-Based Targeting

Unlike social media ads that interrupt scrolling, Google Search Ads appear only when someone is actively searching for your service. These are buyers, not browsers, and they convert at a significantly higher rate.

📈

Measurable ROI

Every dollar is tracked. We connect your campaigns to your CRM and booking system so you see exactly how much each lead costs, which keywords drive the best clients, and what your true return on ad spend is.

Leads Start Fast

Unlike SEO which takes months, Google Ads can put you at the top of search results within 24 to 48 hours of launch. Most clients receive their first inbound lead within 14 days of campaign activation.

🌐

Local and National Reach

Whether you serve one zip code or the entire country, we configure your campaigns to target the exact locations, radius ranges, and demographics that match your ideal customer profile.

🔧

Full Campaign Control

You own your ad account. We manage it. You can pause, adjust, or scale your budget at any time. No long lock-in contracts that trap your budget in underperforming campaigns you cannot touch.

🔁

Continuous Optimization

We monitor your campaigns weekly and make ongoing adjustments to bids, keywords, ad copy, and landing pages. Your campaigns get smarter and more efficient the longer they run.

Campaign Dashboard

Real Results, Fully Transparent

You get a live dashboard showing exactly how your ad budget is performing: clicks, leads, cost per acquisition, and return on spend updated in real time.

BV Consulting — Google Ads Dashboard
Live

Campaign Overview

All active campaigns • Last 30 days

7d
30d
90d
All time
Total Spend
$4,280
Budget: $5,000/mo
Impressions
84.3K
↑ 22% vs last month
Clicks
2,614
↑ CTR 3.1%
Leads Generated
238
↑ $18 cost per lead
Revenue Attributed
$18.2K
↑ 4.25x ROAS
Lead Volume — Last 30 Days
Apr 1 Apr 8 Apr 15 Apr 22 Apr 30
Campaign
Status
Spend
Clicks
Leads
CPL
ROAS
Roofing Services — Local Search
Search • Exact & Phrase Match
Active
$1,840
1,102
94 leads
$19.57
4.8x
Emergency Roof Repair — 24/7
Search • Broad Modified
Active
$960
584
67 leads
$14.33
5.2x
Lead Generation — Competitor Keywords
Search • Competitor Targeting
Active
$720
612
44 leads
$16.36
3.9x
Seasonal Roofing Promotion — Spring
Search • Dynamic Ads
Budget Limited
$480
216
21 leads
$22.86
3.2x
Winter Storm Damage — Seasonal
Search • Seasonal Campaign
Paused
$280
100
12 leads
$23.33
2.8x
How We Do It

From Zero to
Leads in 14 Days

We handle everything. You get a fully launched, optimized Google Ads campaign without spending hours in a dashboard you did not ask to learn.

01
Week 1

Discovery and Strategy Call

We start by understanding your business, your ideal client, your geographic target area, your average deal size, and what you have tried before. This drives every decision we make about your campaign structure, bidding strategy, and targeting.

Competitor audit
Keyword opportunity analysis
Budget recommendation
Goal setting
02
Week 1

Keyword Research and Campaign Architecture

We identify the exact search terms your ideal customers are using and build tightly structured ad groups around them. We segment campaigns by intent (informational, transactional, local) to maximize your Quality Score and lower your cost per click from day one.

High-intent keyword mapping
Negative keyword lists
Ad group segmentation
Match type strategy
03
Week 1 to 2

Ad Copy and Landing Page Creation

We write multiple variations of compelling ad copy with strong calls to action, tailored to each campaign. Where needed, we build or optimize a dedicated landing page that matches your ad messaging and is designed specifically to convert clicks into calls and form fills.

Responsive Search Ads
Ad extensions and sitelinks
Call-optimized landing pages
A/B testing framework
04
Week 2

Conversion Tracking and CRM Integration

Before a single dollar is spent, we set up complete conversion tracking: form submissions, phone call tracking, and booking completions. We also connect your Google Ads account to your CRM so every lead is captured, tagged by source keyword, and entered into your follow-up sequence automatically.

Google Tag Manager setup
Call tracking numbers
CRM lead sync
Offline conversion import
05
Day 14 and Beyond

Launch, Monitor, and Optimize

Campaigns go live. We monitor performance daily in the first two weeks and make real-time adjustments to bids, ad copy, and targeting. Every month, you receive a clear performance report showing spend, leads generated, cost per lead, and revenue attributed so you always know exactly what your ad budget is producing.

Weekly bid management
Search term pruning
Monthly performance reports
Quarterly strategy review
What is Included

Everything You Need.
Nothing You Do Not.

Our Google Ads management covers the full stack, from keyword research to conversion tracking to monthly reporting. No extra fees, no hidden add-ons.

🔍

Keyword Research and Strategy

Deep competitive keyword analysis to find the highest-converting, most cost-efficient search terms for your business, including long-tail opportunities your competitors are missing.

📝

Ad Copy Writing and Testing

Multiple ad variations written by our team and tested continuously so your click-through rates improve over time and you always have fresh, high-performing messaging in the market.

🌐

Dedicated Landing Page Build

We build a conversion-focused landing page specifically matched to your ad campaigns so visitors land on a page that is designed to turn them into a lead, not just a bounce.

📞

Call Tracking and Recording

Dynamic phone numbers tied to each campaign source so you know exactly which keywords and ads are driving phone calls, with optional call recording for quality assurance.

🔁

CRM and Automation Integration

Every lead from Google Ads flows directly into your CRM, tagged by source keyword and ad group, and triggers your automated follow-up sequence within minutes of the form fill or call.

📈

Monthly Performance Reports

Clear, plain-English reports every month showing your total spend, impressions, clicks, leads, cost per lead, and revenue generated so you always know what your budget is producing.

🔨

Ongoing Bid and Budget Management

We actively manage your bids week over week, shifting budget toward what is working and pulling back from what is not, so your ad spend keeps getting more efficient over time.

📋

Negative Keyword Management

We continuously build and refine negative keyword lists to stop your ads from showing on irrelevant searches, protecting your budget and keeping your cost per qualified lead low.

Industries we generate leads for with Google Search Ads
🏠 Roofing
💦 Plumbing
Electrical
HVAC
🏛 Real Estate
💼 B2B Services
🏋 Coaching
👑 Legal Services
💊 Medical and Dental
🚘 Auto Services
🌿 Landscaping
🏢 Home Services
Client Results

Real Numbers from
Real Campaigns

Here is what businesses like yours are generating with BV Consulting-managed Google Search Ad campaigns.

🏠 Roofing Contractor
94
Leads per month
$19
Cost per lead
4.8x
Return on ad spend
$5k
Monthly budget

"We went from 12 leads a month from word of mouth to over 90 from Google alone. The campaign paid for itself in the first 3 weeks."

MR
Marcus Reid
Owner, Apex Roofing
💦 Plumbing and HVAC
67
Leads per month
$14
Cost per lead
5.2x
Return on ad spend
$3k
Monthly budget

"Our calendar used to have gaps every week. Now we are fully booked two weeks out and we have a waiting list for the first time ever."

RC
Ryan Castillo
Owner, Castillo Plumbing
💼 B2B Consulting
44
Leads per month
$16
Cost per lead
3.9x
Return on ad spend
$2k
Monthly budget

"I was skeptical that Google Ads would work for consulting. I was wrong. We closed $48K in new business in 60 days from leads that came directly from search."

SJ
Sarah Johnson
Director, Elite Consulting
FAQ

Common Questions

Your ad spend budget is separate from our management fee and is paid directly to Google. We typically recommend a minimum monthly ad budget of $1,500 to $2,000 to generate meaningful data and consistent lead volume. Our management fee covers campaign setup, ad copy, landing page, tracking, and ongoing optimization. We will recommend a budget based on your market and goals during the strategy call.
Most clients receive their first leads within 7 to 14 days of campaign launch. Google Ads can put you in front of searchers within 24 hours of going live, but the first week or two includes optimization as we gather real data on what is converting. Lead volume typically ramps up through the first 30 to 60 days as we refine bids and keywords.
No. We build a dedicated, conversion-optimized landing page for your campaign as part of our setup. Sending ad traffic to a general homepage typically results in a much higher cost per lead. Our landing pages are designed specifically around the search intent of your target keywords to maximize conversion rates.
You own your Google Ads account 100%. We manage it on your behalf with full transparency. You can log in and review performance at any time. If you ever decide to work with someone else or manage it yourself, the entire account history, keywords, and data belong to you and stay with you.
Most agencies run your ads and stop there. We connect your Google Ads campaigns directly to your CRM and automated follow-up sequences so every lead that clicks your ad is automatically contacted within minutes, nurtured through a sequence, and pushed toward a booked appointment. The ad is just the beginning. The full system is what converts leads into revenue.
We work on a month-to-month basis after an initial 90-day commitment. The first 90 days are needed to properly build, launch, and optimize the campaign before you can make a fair assessment of performance. After that, you are free to continue, pause, or cancel with 30 days notice. We earn your business every month based on results.
Ready to Start Generating Leads?

Let Us Build Your
Google Ads System

Book a free strategy call and we will audit your market, show you what keyword opportunities exist, estimate your cost per lead, and map out a campaign that can start generating results within 14 days.