Practical tips on lead generation, Google Ads, CRM, automation, and converting more of the leads you are already getting.
The average response time for a new lead at a small service business is over 24 hours. By that point, most of your prospects have already called someone else. Here is what is actually happening to your leads and how to fix it before you spend another dollar on ads.
Read Article →Broad match keywords, missing negatives, and poor ad group structure are draining your budget. Here is what to do instead to get real leads at a lower cost.
Most small businesses either have no CRM or have one that nobody updates. Here is the minimal setup that keeps every lead organized without adding extra work to your day.
Studies show that responding to a new lead within 60 seconds makes you 21 times more likely to convert them than responding an hour later. Here is how to make it automatic.
Most business owners stop following up after one or two attempts. But data shows most deals close after the fifth touchpoint. Here is how to follow up with confidence and a clear script.
Is $40 a lead good or bad? It depends entirely on your service, close rate, and average job value. Here is the framework to figure out the number that actually matters for your business.
No-shows cost roofing contractors thousands of dollars a month in wasted drive time and missed revenue. Here is the exact reminder sequence that solved it in under a week.
Most businesses spend all their energy on top-of-funnel marketing while ignoring a full pipeline of leads who already expressed interest. Here is how to mine what you already have.
New Lead, Contacted, Estimate Sent, Closed, and Lost. Here is how to set up each stage, what to track, and what automations should trigger at each step.
Lead response, appointment reminders, and review requests. These three automations alone will save you hours every week and increase revenue without hiring anyone new.
Copy-paste this SMS template for your first response to a new lead. It is conversational, non-pushy, and built to get a reply within the first 10 minutes of a lead coming in.
Between slow follow-up, missed calls, and no systematic booking process, the average roofing contractor loses significant revenue they already paid to generate. Here is the breakdown.
The answer might surprise you. Depending on your industry and customer demographic, forcing people to call may be costing you bookings. Here is the data and how to offer both seamlessly.